Train Smarter. Recover Better. Lead with Purpose.
Coaching, Education, and Business Development Built Around Real People
I’m Hector L. Torres, MS, MHS—Owner and Head Coach of Tri Peak Athlete, a USA Triathlon Level III Coach, and U.S. Business Development Manager for Winback USA.
For more than 20 years, I have worked with athletes, coaches, clinicians, teams, and organizations. Although their goals may be different, my approach begins in the same place: listen carefully, understand the real need, and create a practical plan for moving forward.
Tri Peak Athlete now offers two distinct service pathways.
Choose the one that best represents what you’re looking for.
Athlete Coaching & Performance
Individualized Coaching for Triathletes Who Want More Than a Training Plan
You don’t need another generic schedule filled with workouts. You need coaching that accounts for your goals, experience, performance data, recovery, responsibilities, and life outside of sport.
I work directly with triathletes and endurance athletes to build structured, individualized programs through TrainingPeaks. We look beyond whether a workout was completed. We examine how your body is responding, what your data is telling us, and what changes will help you continue progressing.
Athlete Coaching & Performance may include:
- Individualized swim, bike, and run programming
- TrainingPeaks delivery, analysis, and feedback
- Strength and mobility integration
- Recovery and readiness monitoring
- Heart rate, pace, power, and performance-data review
- Endurance fueling and hydration guidance
- Race preparation and pacing strategy
- Regular coach communication
- Training camps, clinics, and athlete education
- Accountability grounded in your individual goals
The athlete remains at the center of every coaching decision.
[EXPLORE ATHLETE COACHING & PERFORMANCE]
Business Development & Professional Education
Practical Strategy for Clinicians, Coaches, Practices, and Performance Organizations
A good product, service, or idea is only the beginning. People also need education, implementation, support, and a clear understanding of how it fits into the work they already do.
I help clinicians, practice owners, coaches, and organizations develop practical strategies for introducing services, educating their communities, building professional relationships, and implementing performance and recovery technology.
My approach is not based on pressure. It is based on listening, identifying the problem that matters most, and helping the organization develop a strategy its team can realistically use.
Business Development & Professional Education may include:
- Business-development strategy
- Practice and service implementation
- Professional education and presentations
- Clinical-immersion experiences
- Team training and onboarding
- Community events and open-house planning
- Athlete and practitioner experience programs
- Strategic partnerships
- Referral-development initiatives
- Educational content and campaign development
- Performance and recovery technology integration
- Winback education, demonstrations, and implementation support
When my work involves Winback products, education, demonstrations, or commercial support, I serve in my professional role as U.S. Business Development Manager for Winback USA.
[EXPLORE BUSINESS DEVELOPMENT & PROFESSIONAL EDUCATION]
One Approach. Two Distinct Audiences.
Whether I’m coaching an athlete or working with a professional team, I don’t begin by assuming I already know the answer.
I begin by listening.
For athletes, that means understanding the person behind the training data and building a program around the realities of that athlete’s life.
For professionals, it means understanding the practice, team, audience, and problem before recommending a strategy.
The services are different, but the principles remain consistent: provide education, make informed decisions, build meaningful relationships, and follow through with purpose.
Not Sure Which Path Is Right for You?
Choose the consultation that best matches your goal.
I’m an Athlete
Schedule a conversation about your training history, current challenges, upcoming events, and coaching needs.
I’m a Professional
Schedule a conversation about professional education, business development, practice implementation, partnerships, or Winback.
About Hector L. Torres
Hector L. Torres, MS, MHS, is the Owner and Head Coach of Tri Peak Athlete, a USA Triathlon Level III Coach, and the U.S. Business Development Manager for Winback USA.
His experience brings together endurance coaching, exercise physiology, sports performance, athlete testing, recovery, education, community development, and professional business strategy.
Hector has spent more than two decades coaching athletes and developing endurance-sport communities. His professional work has also given him direct experience helping clinicians and organizations understand, introduce, and implement performance and recovery technology.
He brings the same coaching mindset to both sides of his work: listen first, understand the problem, teach with clarity, and build a plan that can be put into action.
Train Smarter. Recover Better. Lead with Purpose.